The most likely person to be unfriended on Facebook is a high school
acquaintance, a new study has found. Scientists have found new insight into the most
common kind of 'friend' who is unfriended on
Facebook, as well as the unfriended person's
emotional response to such a situation. Researchers from the University of Colorado
Denver found that the top five kinds of people
respondents unfriended were: High School friends,
other, friend of a friend, work friends and common
interest friend. "The most common reason for unfriending
someone from high school is that the person
posted polarising comments often about religion or
politics," said Christopher Sibona, a doctoral student
in the Computer Science and Information Systems
programme at the CU Denver Business School. "The other big reason for unfriending was
frequent, uninteresting posts," said Sibona. Sibona's first study examined 'context collapse and
unfriending behaviours' on Facebook and his
second looked at 'the emotional response to being
unfriended.' Both studies were based on a survey of 1,077
people conducted on Twitter. "We found that people often unfriend co-workers
for their actions in the real world rather than
anything they post on Facebook," Sibona said. One reason he believes high school friends are top
targets for unfriending is that their political and
religious beliefs may not have been as strong
when they were younger. And if those beliefs have grown more strident
over time, it becomes easier to offend others. "Your high school friends may not know your
current political or religious beliefs and you may be
quite vocal about them," Sibona said. "And one thing about social media is that online
disagreements escalate much more quickly," Sibona
said. The second study looked at the emotional impact
of being unfriended. Sibona found a range of emotions connected to
unfriending, from being bothered to being amused. The most common responses to being unfriended
were: 'I was surprised', 'It bothered me', 'I was
amused' and 'I felt sad'. "The strongest predictor is how close you were at
the peak of your friendship when the unfriending
happened," said Sibona.
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